What We Do Matters
The very large population of seniors and aging baby boomers are creating strong demand for senior services at all levels, particularly for housing and healthcare. The assisted-living industry in the U.S., for instance, is valued at nearly $38.8 billion and is projected to grow to over $49.6 billion by 2027, according to market research firm IBISWorld. EBENEZER HEALTH CARE will enter this growing market in the Fargo area. Within just the city of Fargo, the population has grown by over 20% in the past decade, and nearly 13% of the city’s population of nearly 127,000 is 65 and older. Another 7.5% of the population under 65 has a disability, according to data from the Census Bureau. The surrounding Fargo metro area also includes a fast-growing population of over 252,000. With just a handful of facilities providing services similar to EBENEZER HEALTH CARE, the Company will meet a pressing need in the region.
Objectives
- Achieve funding
- Deploy a systematic, efficient business model
- Achieve and maintain a full clientele
- Become known as the top service provider of its kind in the region
- Create an expandable marquee brand
- Possibly expand to a new service location
Keys to Success
- Employ an effective marketing strategy
- Gain the support of the local social services community
- Continually stay abreast of new trends and government regulations in the industry
- Strive every day to provide the highest quality service
- Be responsive and compassionate to both clients and families
- Hire and maintain a well-trained and competent staff
- Astute financial oversight
